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All Blacks
Overview
New Zealand Rugby approached Don't Buy Media (DBM) to reach Gen Z and the USA market through TikTok.
Process
DBM audited the Rugby and contact sports niche on TikTok and developed an in-depth strategy for New Zealand Rugby to execute.
100k
follower increase in a matter of weeks.
#1
NZ Brand on TikTok.
1.5
million
views total on 3 videos created by DBM for NZ Rugby.
Deliverable
In-depth Strategy
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A TikTok platform overview.
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An in-depth audit of the account and platform niche with actionable best practices for creating engaging, optimized content.
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Detailed content verticals with content ideas, platform examples, and ready made posts.
In just a matter of weeks, we added over 100,000 followers to now be the most followed rugby team on TikTok."
Andrew Burt,
Digital Content Manager,
New Zealand Rugby (All Blacks)
The Rugby Network
Overview
The Rugby Network, a newly launched streaming service for Major League Rugby, approached DBM to launch and run their TikTok and Instagram Reels accounts for 3.5 months over the MLR season.
Process
DBM developed and executed a content strategy for The Rugby Network across TikTok and Reels, building a community of new Major League Rugby fans.
200%
Average growth rate per month on TikTok.
10+
million
views across platforms over 3.5 months.
550%
Average TikTok and Reels VTF%* across all content
* VTF% is views to follower percent. It is used to show the average views on content as a percentage of followers.
Deliverable
Community Management
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Content creation and posting to TikTok and Instagram Reels.
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Community and wider niche engagement.
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Metrics tracking and ever-green content strategy.